Hallmark and NFL Unite for “Holiday Touchdown: A Chiefs Love Story

Hallmark and NFL Unite for “Holiday Touchdown: A Chiefs Love Story

Hallmark’s Romantic Touchdown: A Kansas City Chiefs Love Story

The Hallmark Channel is adding a sporty twist to its signature holiday romances with Holiday Touchdown: A Chiefs Love Story, premiering Saturday, Nov. 30. This groundbreaking collaboration between Hallmark and the NFL, produced by Skydance Sports, is sure to captivate both football enthusiasts and romance lovers alike.

A Unique Chiefs-Themed Love Story
Set in Kansas City, the movie follows a passionate Chiefs superfan (played by Hunter King) and the team’s fan engagement director (Hallmark regular Tyler Hynes) as their paths cross during the holiday season. While the story pays homage to Chiefs culture, it avoids parallels with Taylor Swift and Travis Kelce’s much-publicized romance.

Filmed on-site at Arrowhead Stadium and various Kansas City locations, Holiday Touchdown delights fans with cameos from Chiefs head coach Andy Reid, players like Mecole Hardman Jr. and George Karlaftis, and even Donna Kelce, Travis’s mother.

Hallmark and NFL’s Winning Teamwork
This collaboration reflects the crossover appeal of sports and Hallmark’s holiday lineup. With Hallmark viewers showing strong overlap with sports fans—24% of its holiday audience is male—the partnership was a strategic fit.

“There’s a shared passion in these fandoms,” said Tyler Hynes. “Whether it’s Hallmarkies or Chiefs Kingdom, it’s about community and authenticity.”

The movie builds on a previous Chiefs project, Falling for Football, a spoof trailer made to promote the playoffs. Its success inspired this full-length feature, showcasing how sports and entertainment can seamlessly intersect.

A Story for All Fans
Crafted by Hallmark writer Julie Sherman Wolfe, Holiday Touchdown keeps the football jargon light while focusing on an earnest love story. “It’s a grounded, heartfelt film that appeals to diverse audiences,” Hynes shared.

Whether you’re a die-hard Chiefs supporter, a Hallmark devotee, or simply looking for a festive feel-good movie, Holiday Touchdown: A Chiefs Love Story promises to deliver holiday cheer.

Catch the premiere on Nov. 30 at 8 p.m. ET on the Hallmark Channel.

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